Welcome to the new Topper Pre-owned Select and Introducing Pre-Order Central
It's been a number of years since we've done a major web redesign, and this week we introduce some design changes. Accordingly, I want to tell you about two revised areas of our website.
Topper Pre-owned Select
Topper Pre-owned Select is by far the most visited part of our site, and for 2018 we've made a series of improvements. We invested in equipment to provide crisper photography, and are now including 360° videos on many of our watches. You've probably noticed these changes over the past few months, but now we are changing the entire interface.
The new version of our site will address the two main requests we've had for improvement, a way to purchase online and improved ease of zooming for close-ups for watches. We think the new interface much improves desktop viewing, but the biggest improvement is definitely on the mobile experience.
Like many of you, we can't wait to see what our partners debut in 2018. Our new Pre-Order Central part of the site now provides a quick and easy way to place reservations on those new product releases before they are available for sale at the store. So when something newly announced catches your interest, especially outside our store hours, you now have another convenient way to place a reservation.
A screen capture of the new "Pre-order Central" section of Topper Jewelers
We've already populated the section with some of the SIHH and Pre-Basel announcements, and will continue to add to it with announcements from Bremont's Townhouse event and next month's Baselworld.
When new releases begin to arrive at Topper Jewelers for sale, they will switch from Pre-order Central to a third new section "Now Available". The current Baselworld and Beyond info page which links to articles, photos, and videos about new products will continue in more or less the same format.
We hope you like the changes, and we will keep working to continually improve the online Topper experience. As always, the team at Topper Jewelers also remains available and welcoming to those who prefer to discuss and purchase watches by phone and in person.
Rob, Russ and the Team of Topper JewelersThe Topper Blog consists mainly of original writing by Rob & Russ Caplan with occasional special contributions and interviews. All photography in the blog is taken at Topper Fine Jewelers , or on location unless otherwise indicated in the photo captions.