Founded 25 years ago by a master watchmaker and restorer, Parmigiani Fleurier is a brand which aims to preserve not only the craft of traditional Swiss watchmaking through its own creations, but the reputations and legacies of important, generational Swiss names as well by supplying these makers with cases, dials, movements, and a wealth of technical know-how. And as one of the industry's last remaining vertically integrated manufactures, it could be argued that Parmigiani is the true 'watchmaker's watchmaker' of the modern era.
From the muscular & sculpted Tonda GT or the whisper-thin and exquisitely detailed new Tonda PF, there's so much that goes into a Parmigiani watch, it's not immediately apparent from initial impressions, beyond the incredible sense of "je ne sais quoi" one experiences with these watches on the wrist. To help you unpack the experience though, we've picked out five of our favorite things we've learned about Parmigiani since becoming the brand's newest authorized retailer in California. Scroll down to begin!